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Adidas AE2 “Lucid Pink”: Loud Color, Real Hoop Performance

Adidas Ultra Boost 6.0

 


The ultra boost has been a staple in Adidas' lineup since its inception, giving the company some identity in the sneaker industry. Especially with rivals like Nike claiming much of the market then. Adidas has closed the gap since the Ultra Boost's first showing in 2015, which may have fostered a close attachment between sneaker and maker as Adidas releases an upgrade of the Ultra Boost with the Ultra Boost 6.0. 

Just remember that Adidas already has seemingly moved on with the UltraBoost 21, but the 6.0 shows that Adidas is unwillingly to let that model die yet.

Let's take a look at what Adidas is adding to the UltraBoost 6.0. This latest addition is quite the same at first glance but there are subtle differences if you look closer. The 6.0 highlights Adidas goal to reduce plastic waste in the oceans. 

Adidas has set lofty goals for itself in waste management and sneaker design. The company is trying to stay relevant in the sneaker industry with hot styles while also doing its part to take care of the earth. That can be seen in the fact that the uppers make use of Parley Ocean Plastic, but does not compromise the design or quality of the shoes. 

The three stripped cage and back heel in the 6.0 use Milguard Ocean C™ material, a unique polymer blend made from old fishing nets and recycled plastic. In this iteration the colorway comprises of Primeknit Blue/White uppers. 

It's a bit pricey at $180 for a minor update for an outdated model, seeing we have the UltraBoost 21 packing Solarboost Technology. The Adidas Ultraboost 6.0 will release on April 22nd via Adidas.






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