Arizona beverages are part of culture. There's no denying it after the uproar their previous collaboration with adidas yielded in the city of New York, where Arizona/Adidas sneakers sold for 99 cents. It made headlines so sneaker fans will remember this event as another release approaches.
The beverage brand has seen a tremendous amount of success for their low costing drinks which also happens to taste great. The 99 cents event matched what the company is known for and succeeded as a marketing ploy.
Let's take a look at the Arizona Adidas sneakers. The use of Adidas's Superstar silhouette is apparent with the shell-toed look. There's a division in the colorway, with teal taking part of the shoe and white occupying the rest.
Embodied illustrations displayed on the laterals are in harmony with Arizona branding, indicative of their beverages. Near the vamp a silver happy face dubrae decorates the bottom lace.
Beneath the sneakers are more branding with "Arizona" on one side of sneaker and "Have an Iced Day" on the other side.
The Adidas Superstar "Arizona" will be available in the coming months.






