PRICE: $170 RELEASE: May 9, 2025 PURCHASE: Nike Sneaker culture thrives on stories, and few are as touching as the upcoming release of the Nike Air DT Max ’96 “Love Letter to Connie,” set to hit shelves on May 9, 2025. This vibrant, red-hot sneaker isn’t just a nod to style or performance—it’s a deeply personal homage from NFL legend and cultural icon Deion Sanders to his late mother, Connie Knight. With Mother’s Day just around the corner, the timing of this release amplifies its emotional resonance, making it a must-have for sneakerheads, Sanders fans, and anyone who values the power of family. The Story Behind the Sneaker Deion Sanders, known as “Prime Time” for his electrifying presence on the football field and baseball diamond, has always been vocal about the guiding force in his life: his mother, Connie. She was the cornerstone of his journey, from his youth in Fort Myers, Florida, to his Hall of Fame career and current role as head coach of the Univers...
In China, sneaker business has been good for for Adidas, as some of its releases are doing better over there than in the U.S and rest of the world. Case in point, Derrick Rose's line of sneakers do considerably better in China than anywhere else.
The sneaker market is huge in the Eastern country and very kind to basketball players. That's where NBA players go to die, or live out the rest of their career when the Western world deems them washed up. The Chinese love basketball, and sneaker companies like Adidas try to show some love back on a yearly basic.
The "Made in China" collection is going in a different direction from previous years. As of now, we know the collection will consist of the D.O.N Issue #2 and the D Rose 11 which have bright abstract patterns.
Let's take a closer look at the D Rose 11's new makeover. The uppers are the simplest part of the sneakers, dressed in black. Other parts of the D Rose 11 are not so simple, following an abstract design of the collection's theme. The dark orange, purple and black abstraction reside on the collar, midsoles, and tongue areas.
The Adidas "Made in China" Collection will be available early 2021.
