PRICE: $170 RELEASE: May 9, 2025 PURCHASE: Nike Sneaker culture thrives on stories, and few are as touching as the upcoming release of the Nike Air DT Max ’96 “Love Letter to Connie,” set to hit shelves on May 9, 2025. This vibrant, red-hot sneaker isn’t just a nod to style or performance—it’s a deeply personal homage from NFL legend and cultural icon Deion Sanders to his late mother, Connie Knight. With Mother’s Day just around the corner, the timing of this release amplifies its emotional resonance, making it a must-have for sneakerheads, Sanders fans, and anyone who values the power of family. The Story Behind the Sneaker Deion Sanders, known as “Prime Time” for his electrifying presence on the football field and baseball diamond, has always been vocal about the guiding force in his life: his mother, Connie. She was the cornerstone of his journey, from his youth in Fort Myers, Florida, to his Hall of Fame career and current role as head coach of the Univers...
But plenty is going on in the sneaker game off-court this all-star weekend with a Chicago themed Jordan 3s heating things up, and many other huge drops in the lineup. But PG has some game of his own with his ongoing collaboration with Gatorade. He may not be an all-star this year, but his sneaker game is on point.
We're getting two colorways, with one being inspired by his two favorite Gatorade flavors. His kicks have some flavorful colors, that he will most likely be grooving with them on-court when the regular season continues. No worries though, he won't be reprimanded for any "distasteful" kicks. The NBA in 2018 softened their laws on appropriate sneakers and jerseys, affording players the ability to express themselves. Such players like PG can artfully say how much he loves Gatorade with shoes that look like the explosion of a multi-colored paint bomb.
Despite the fun look and freaky colorways, true to its PG 4 origins, the Gatorade x Nike PG 4 excels in the two-game category, and we know about Paul George's ability in offense and defense. He's a high percentage shooter and a hustler on D.
Knowing his strengths, Paul developed his kicks alongside designer Tony Hardman to increase his control and ability to make quick decisions.
The Gatorade x Nike PG 4 features Nike's full-length air unit in the sole, synthetic upper clothed with a zippered semi-transparent dual mesh. Gatorade has its branding on the tongues. A Lime green and orange pair (A mixture of Paul's favorite Gatorade colors) and blue pair are the available colorways. But there are rumors of a black and white one heading our way within a month.
In an attempt to give to the public what they give to their athletes, Gatorade will be featuring their GX Sweat Patch on every PG Gatorade GX sneaker. The sweat patch will analyze players' sweat and prescribe appropriate nutrition for better performance.
The Gatorade x Nike PG will be launching just a day before All-Star weekend, February 13th, up for grabs at Nike.com and select shops with a retail price of $120 USD.
Written By: Craig Volney